The product never moved. One clean shot from the brand's website became a bathroom shelf, a model's hands, a kale splash, a flatlay, a testimonial. The trick was never the AI. It is the brief. Nail the six lines below and the model builds your brand. Skip them and you get generic slop, which is what most AI ads are.
FILE PB-03 · VOL.01
The One-Photo Ad Brief
One product photo, fifty ads, one brief
You commented FIFTY on the reel. Here it is: the exact fill-in-the-blanks brief we used to turn a single Sigi Skin Kaleanser photo into a month of ad creative. Steal it. Or send us your product and we will run it for you.
One photo, fifty ads · generated for about $4
STEP 01
Start with one clean photo
One product shot on a plain background is all you need. Phone camera is fine. That single image becomes the reference the model holds onto in every scene, so the exact product, its shape, label and colour, stays identical across ten different worlds.
STEP 02
Write the brief, not just prompts
Brand, product, palette, mood, audience, and the one rule that never changes. One line each. This is the step everyone skips, and it is exactly why their output looks like everyone else's.
Below is the whole brief. The six lines filled in for Kaleanser, the product-lock line to paste on every prompt, all six scene prompts to copy, and the printable PDF to keep.
▸ THE FULL BRIEF + 6 PROMPTS + PDF
THE BRIEF · SIX LINES
Fill these in before you generate anything
Brandwho it is
Sigi Skin · gentle, sensitive-skin skincare
Productone line
Kaleanser, a jelly cleanser, white tube with a mint flip cap
Palette2 to 3 colours
mint / teal + bone white, clean and airy
Moodthree words
calm, clinical, warm
Audiencewho it's for
sensitive skin, no-fuss, 20s to 30s
The one rulenever changes
the product label, shape and colours stay identical in every single shot
THE PRODUCT-LOCK LINE
Paste this at the end of every image prompt
This one sentence keeps the exact product across every scene. Miss it once and the model redraws your packaging and invents new text.
Keep the product identical to the reference image: same shape and proportions, same label text, same logo, same colours. Do not redesign the packaging or alter any text.
THE SCENES · 6 PROMPTS
Six prompts, one product
Attach your product photo as the reference on every generation. Swap the [brackets] using your brief, and append the product-lock line to each.
Seamless hero
[Product] standing upright, centred on a smooth [palette] seamless studio background. Soft diffused light, a single fresh water droplet on the surface, a subtle reflection beneath, lots of negative space.
In context
[Product] on a clean minimalist [setting] shelf, warm morning light casting soft plant-leaf shadows, [a small prop] nearby, spa-like calm, shallow depth of field.
Texture macro
Extreme close-up of [the product's texture] on clean fingertips, glistening and catching soft daylight, the [product] soft-focus in the background.
Real person
A [audience] person with clear healthy bare skin, natural window light, gently holding the [product] near their cheek, calm relaxed half-smile, authentic UGC feel, clean neutral background.
Ingredient story
[Product] surrounded by [key ingredient] with a dynamic splash of clean water frozen mid-air, bright [palette] background, fresh and energetic.
Airy flatlay
Top-down flatlay of [product] on a folded towel beside [two simple props] on a clean [surface], lots of negative space, bright airy minimal beauty flatlay.
THEN, IN THE EDIT
Animate, cut, caption
Animate each still (4 seconds, image-to-video, cut to about 3 in the edit). Hard cuts only, crossfades make AI footage read like a slideshow. One word at a time captions. Upscale to 1080 x 1920. Add your music natively at post so the licence stays clean.
Keep the whole briefThe complete 2-page brief and six prompts as a printable PDF.
Download the PDF →
Unlocked — the full brief, prompts and PDF are below.
OC
Original Copy
Made in-house · Kurt & Dom
Made in-house · Kurt & Dom