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Content & UGC · Singapore

A content & UGC agency that keeps your brand in the conversation.

Social-first content, always-on channels, KOL partnerships, and AI-native UGC. We keep a brand talked about, not just on a shelf, from a lean studio in Singapore and Bangkok.

Content productionSocial managementKOLAI UGC
Always-on
consistent presence, predictable cost
from SGD 2k/mo
retainer, tiered by channels & volume
15–20 assets
from a single content sprint day

Everything your channels need, in one studio

Most brands don't need five vendors. They need one team that can produce the content, run the channels, and layer on creators and paid social when it counts. That's the whole offer.

Content production

Social-first photo and video, shot or produced in batches. A content sprint turns one day into 15 to 20 ready-to-run assets.

Social management

Always-on channel management and community on a monthly retainer, so the feed never goes dark between drops.

KOL & influencer

Sourcing, briefing, coordination and reporting for creator-led campaigns across TikTok, Instagram and Xiaohongshu.

AI-native UGC

Dozens of on-brand, creator-style variations in days when you need volume and speed, at a fraction of a shoot.

Brand films & hero

When a moment deserves it, a proper film. We move between fast social and hero work without changing teams.

Reporting that's honest

We tell you what worked and what didn't, so the next month of content is sharper than the last.

Singapore SME? Content and marketing can be grant-supported.

Schemes like the EDG, PSG and MRA can subsidise this kind of work for eligible Singapore companies. We scope the retainer or project to fit, which often softens the cost. Just ask.

Content agency: common questions

What does a content agency do?
A content agency plans, produces and runs the content a brand needs to stay visible: social posts and video, channel management, influencer and KOL partnerships, and paid-social creative. We handle it as a monthly retainer or a one-off production, whichever fits.
What is the difference between UGC and content?
Content is the broad output a brand publishes. UGC (user-generated content) is the authentic, creator-style format (testimonials, demos, unboxings) that tends to convert on social because it feels real rather than polished. We produce both, including AI-native UGC when speed and volume matter.
Do you manage our social media channels?
Yes. On an always-on retainer we produce the content, run the channels and handle community, so your feed stays consistent instead of going dark between drops.
Do you handle influencer and KOL campaigns?
Yes. We source, brief, coordinate and report on creator-led campaigns across TikTok, Instagram and Xiaohongshu, which is a strong fit for Singapore audiences.
How much does a content retainer cost in Singapore?
Always-on social and content retainers start from around SGD 2,000 a month, tiered by channels and volume. A one-off content sprint (one production day, 15 to 20 assets) starts from around SGD 1,500.

Ready to keep your brand talked about?

hello@originalcopy.studio

Tell us your brand and your channels. We reply within a day, and if it's Singapore, Dom will buy the coffee.