Resources

Playbooks, frameworks, and the prompts we actually run.

Everything here is real — pulled from client work, not written to look impressive. Three ways in: Kurt's essays, the doing, and the exact AI-UGC prompts we generate ads with.

12 frameworks 5 playbooks 10 prompts growing weekly

Three ways in

Pick your entry point.

Notebook and pen on a studio desk, mapping out a strategy 12 LIVE ESSAYS

Frameworks

Long-form essays · by Kurt

Essays and practical guides on AI, Claude, creative work and taste, written by Kurt. Each one stands alone.

Read the essays12 live →
Checklist and messaging templates laid out on a desk 5 LIVE FIELD MANUALS

Playbooks

Field manuals · the doing

Copy-paste outreach templates and step-by-step sequences. What we actually send, word for word, from IG DMs to reply handlers.

Open the library5 live →
Camera and lighting rig set up for a product shoot 10 PROMPTS THE VAULT

Prompt Vault

The vault · battle-tested

The actual AI-UGC prompts we use to generate ad creative for clients — testimonials, unboxings, try-ons, and more. Free with an email.

Enter the vault10 prompts →

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New frameworks, playbooks, and prompts as we ship real client work. Free. Unsubscribe anytime.

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