Most founders never get an outside read on their brand until they hire someone. But the same rubric we use on a paid audit fits in a single prompt. The value was never the tool. It is knowing what to score and refusing to hand back twenty vague notes. Three fixes, ranked, that you can action tonight. That is the whole difference.
FILE PB-04 · VOL.01
The Brand Director Audit
One prompt. A creative director's review of your brand, tonight.
You commented DIRECTOR on the reel. Here it is: the exact prompt we run to give a brand a paid-style audit inside any AI chat. Paste your website and a few screenshots of your Instagram grid, run it, and it scores three things and hands you three fixes ranked by impact. Steal it. Or send us your brand and we will run the real one.
A brand audit in one prompt · free
STEP 01
Gather what a director would look at
Your live website and the last six to nine posts on your Instagram grid. That is what someone forms a first impression from, so that is what the audit reads. Screenshots are fine.
STEP 02
Run one prompt, not a conversation
Paste the prompt below into any AI chat tool you already have open, drop in your site and screenshots, and send. The rubric does the work. No back and forth, no coaxing.
Below is the whole thing. The full copy-paste prompt, the three-part rubric it scores against, how to read the result, and the printable PDF to keep.
▸ THE FULL PROMPT + RUBRIC + PDF
THE PROMPT · COPY-PASTE
Paste this, then add your site + screenshots
You are a creative director at a brand studio, running a paid brand audit for a paying client. Be honest and specific, not flattering. I am paying you to tell me the truth, not to make me feel good.
I will give you:
- My website (URL or pasted text)
- 6 to 9 screenshots of my Instagram grid, most recent first
- One line on what we sell and who it is for
SCORE THREE THINGS, each out of 10. For each: the score, one sentence of evidence quoting what you actually saw, and the single thing dragging it down.
1. POSITIONING — In one glance, is it clear what this is, who it is for, and why it is different? Or is it generic? Quote the exact line doing the work, or say none does.
2. VISUAL CONSISTENCY — Do the website and the last 9 posts look like ONE brand? Same palette, type, logo use, mood? Name every inconsistency you see.
3. COPY TONE — Is there one distinctive voice, or does it switch between corporate, casual and hype? Point to specific lines.
THEN: give me the three highest-impact fixes, ranked, highest first. For each:
- The problem, one sentence.
- The exact fix, one sentence. Rewrite the actual line or name the actual change. No advice like "be more consistent".
- Why it matters, tied to conversion or recall.
Exactly three. Not twenty.
END WITH: the single highest-leverage change I should make this week, and why it beats the other two.
Rules: judge only what you can see. If something is missing (no clear offer, no consistent grid), say so plainly. Do not invent strengths to soften the score.
--- paste your website and screenshots below this line ---
THE RUBRIC · WHAT GOOD LOOKS LIKE
The three things it scores
This is the same rubric we open a paid audit with. Knowing what a 9 looks like is half the value.
Positioningthe glance test
9/10: one line names who it is for and what makes it different. 4/10: "premium / quality / crafted" with no one it is for.
Visual consistencythe grid + site
9/10: site and last 9 posts read as one brand at a thumbnail. 4/10: mixed filters and type; looks like two accounts.
Copy toneone voice
9/10: a distinctive voice you could recognise with the logo covered. 4/10: corporate on the site, hype in captions.
HOW TO READ IT
Action the top one tonight
You will get three ranked fixes. Do the first one this week before touching the others. The point of ranking is to stop you spreading effort thin across twenty tweaks that no one will notice.
The trap: asking the AI to "make my brand better" gets you a generic listicle. The unlock: a fixed rubric, a hard cap of three fixes, and a demand for the exact rewrite. Constraints are what turn a chatbot into a director.
Keep the whole promptThe full prompt, the rubric, and how to read the result as a printable PDF.
Download the PDF →
Unlocked — the full prompt, rubric and PDF are below.
OC
Original Copy
Made in-house · Kurt & Dom
Made in-house · Kurt & Dom