Pick your opener
Two variants, depending on whether a spec demo already exists for the brand.
A — offer to mock up: hey [Founder] — [specific gap, e.g. "your paid ads still feel very studio even though your best organic moment was scrappy user footage"]. we do AI-native UGC — dozens of on-brand variations in days, no shoot. want me to mock 2 up for [Brand] so you can see it? no strings.
B — lead with the demo, for top targets: hey [Founder] — made you something. a couple of AI-UGC ad concepts for [Brand], on spec — no ask, just wanted to show what's possible. [gap in a few words]. cool if i send them over?
Send the proof (+2–3 days)
here's what i meant → [2 sample clips]. all AI, made in a day for [Brand]. we could do a dozen more angles just as fast. what do you reckon?
Make the soft offer (+4–5 days)
no rush if now's not the time — but if you want to try it, easiest start is a content sprint: one day, 15–20 ready-to-run assets. want the details?
If nothing lands
Three touches, no reply → mark Nurture, come back in six to eight weeks with a different angle. Never chase past touch three.