The referral opener
Hi [Founder] — [Mutual] suggested I reach out. I run [Studio] — we do AI-native UGC + content, and [Mutual] thought there might be a fit with what you're building at [Brand]. Would love to buy you a coffee and share a couple of ideas — free next week?
The in-person coffee ask
Hi [Founder] — I'm [Name], co-founder of [Studio] here in Singapore. Really like what [Brand]'s doing. We help brands like yours with content + AI-UGC ads — I'd love to grab a coffee, show you a couple of things we've made, and hear what you're working on. Free for 20 minutes next week?
Why warm outreach skips the ladder
A referral or an in-person meeting starts with more trust than any cold message ever will — there's no need for the three-touch sequence. Go straight to a real conversation.
Splitting the work
Warm and offline Singapore leads route to whoever's on the ground there; cold, online sourcing runs in parallel from wherever the rest of the team is. Same studio, two entry points.